Klone - Oplevelseskoncept (PBA opgave)

As some of you might know, I have shown you guys some of my work from when I was an intern at Klone (old blog post). Well, my team and I also made our bachelor project based on the company, Klone, and came up with a brand new way - and concept - to get kids and their family to explore the great wonders of the Danish nature.

The video is a short preview of how the concept works. It presents a story about Klone and his seven friends and how the concept takes you on a great journey into the Danish nature by using digital platforms such as (for example) an iPad.

Follow the link and watch "Klone og Halifaxes forbandelse"

Klone og Halifaxes forbandelse - Video preview

The use of iPads is meant to stimulate kids to go outside and be social in different and healthy environments with family and friends.

The concept is based on a lot of research on different target groups, so the concept fits all family members - all from kids to tweens to teenagers - adults and elders. The social aspect is very important.

Play, learn, discover and be a team player.

Play nice kids! {':

/Sara Katerin